Postgraduate Program in Sports Marketing, Sponsorship and Sportainment
Postgraduate Program in Sports Marketing, Sponsorship and Sportainment
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Duration6 months
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Credits30 ECTS
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Start dateOctober 2025
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Modality
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Languages
Specialize in Sports Marketing, Sponsorship and Sportainment
The Postgraduate Program in Sports Marketing, Sponsorship and Sportainment is a training proposal designed to equip professionals with the skills to develop and manage marketing projects in the sports and entertainment sectors.
The program introduces strategic, commercial and experiential fundamentals to understand and operate in a constantly evolving sector, where sports events are integrated with leisure and entertainment to offer global experiences.
This postgraduate program is aimed at individuals who wish to begin or specialize in brand creation, sponsorship activation, and the organization of experiences that combine sports passion, innovation, and engagement.
It is a practically oriented program that provides key competencies to work on sportainment projects in collaboration with leading entities in the sector.
What makes the CETT-UB Postgraduate Program in Sports Marketing, Sponsorship and Sportainment different?
Sportainment and Sports Experiences
Introduction to the concept and evolution of sportainment, analyzing how the fusion between sport and entertainment is transforming tourism and the sports industry.
Sports and Digital Marketing
Development of marketing and digital communication strategies to maximize visibility and engagement in sports events.
Sponsorship and Commercialization in Sports
Analysis of sponsorship strategies and commercialization models.
A postgraduate program with multiple opportunities
• 1 intensive semester with active faculty and professionals.
• Job placement opportunities in sports organizations, agencies, and public institutions.
Why CETT-UB?
CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 55 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.
You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.
CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.
At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.
The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.
Campus CETT
Training Center
Building
Reception
Resource center
Career Services
Theoretical teaching classrooms
Technical Classrooms
Pre-preparation Classroom
Cooking Workshop
Techno-Culinary Classroom
Research and Innovation Space
Demonstration Kitchen Classroom
UB-Bullipedia Space
Sommeliers Classrooms
Reception Classroom
Computer Classrooms
Applied Technology Classrooms
Restaurant Classroom
Forum Space
Kitchen Classroom
Alimara University Hotel
Reception
Summum Restaurant
Event Rooms
Garden
Rooms
Àgora BCN University Residence
Reception
Rooms
Dining Room
Leisure Room
Gym
Activity Rooms
Garden
CETT International Support
Because we understand the challenges of living in an unfamiliar environment, the CETT-UB Campus offers the International Relations Office (ORI) as a dedicated space to provide guidance, advice, and support to international students enrolled in master’s programs.
The ORI team will offer you relevant information related to the logistics of living in Barcelona, such as registering your residence, applying for a Foreign Identity Number (NIE), or finding accommodation in the city.
Procedures related to your academic stay
The ORI team will provide updated information on the procedures you will need to complete once you arrive in the city. They will guide you through the essential documents such as the Foreign Identity Number (NIE), the municipal register (padrón), and the university ID card..
Languages
If your native language is not Spanish, the ORI team will offer guidance on how and where to learn it. They will also inform you about opportunities to learn Catalan, which will help you integrate into daily life in the city. Additionally, you can improve your Spanish through certified courses offered by the CETT-UB Language Department. On the other hand, if you prefer to practice a foreign language in an informal setting, you can participate for free in our language exchange program between CETT-UB students.
Contact the International Office
Student Services
The students will have access to a wide range of services that will make their academic experience unique.
The CETT Campus offers an exceptional selection of dining options at the Espai Fòrum, the Aula Restaurant, and the Hotel Alimara. In addition, it has a multidisciplinary Resource Center with a large collection of books, tools, and digital spaces to support and extend learning beyond the classroom.
With the CETT-UB App, you’ll be able to access the Virtual Campus and enjoy the full campus experience at your fingertips.
Other services you may be interested in
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Career Services
The Career Services department guides and supports you in securing internships and job opportunities with the leading companies in the sector. It offers an extensive job and internship bank.
Its services include:
- Definition of your professional milestones: in-depth analysis of your entry profile, setting realistic goals and monitoring your roadmap, and guidance in the design and development of your personalized career plan.
- Design and creation of key tools for engaging with the job market: review and correction of CVs and cover letters, letters of recommendation, access to the main research channels and job and internship opportunities, management of job offers and unsolicited applications, and follow-up on applications.
- Personalized coaching: guidance on how to search for professional opportunities, mock interviews with feedback, competency-based interview training, and presentation preparation to help you understand firsthand what companies are looking for.
- Networking and activity facilitation: corporate presentations during your studies, masterclasses focused on strategic sectors, corporate challenges and dynamics, and job fairs.
- Exclusive access Job Center: we provide you with a wide range of job and internship opportunities, as well as tracking of your submitted applications.
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CETT Alumni
The CETT Alumni Association's main mission is to strengthen the relationship among former students by creating a professional network that provides a range of advantages in the professional, educational, and social spheres.
The main objectives of CETT Alumni are:
- To promote the ongoing professional development of its members at all levels and to facilitate access to the job market, professional growth, and lifelong learning. To foster an ideal framework for sharing knowledge and experiences among alumni, offering the association as a meeting point for the professional world.
- To facilitate knowledge exchange and networking through conferences, talks, networking dinners, and expert sessions. CETT Alumni aims to be a center of opinion and influence within the tourism sector.
- To establish agreements with other entities, promoting synergies that generate added value for associated alumni.
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Accommodationhttps://www.agorabcn.com/en/
CETT-UB offers student accommodation at Àgora BCN, a residence with affordable prices for the CETT-UB student community. We also have our own four-star hotel, the Hotel Alimara, where you, your family, and friends can enjoy special benefits and discounts.
CETT Facilities
The CETT Campus is located in the Horta neighborhood of Barcelona. It is made up of the CETT Barcelona School of Tourism, Hospitality and Gastronomy, the Hotel Alimara Barcelona, and the Àgora BCN International University Residence.
