Photography from: Master in Sustanaible Tourism |  CETT-UB | Official Master

Universidad de Barcelona
Introduction

Introduction

Specialization within Official Master in Business Tourism Management
Call for applications: October 2021
 

The Responsible and Sustainable Tourism Specialization of the Official Master's Degree in Tourism Business Management will provide you with the tools you need to ensure the competitiveness of tourism companies as a phenomenon capable of positively impacting people and the environment.

At CETT-UB, we understand the challenge for tourism companies and organizations to balance their activity and preserve the environmental, social, and cultural heritage. To achieve this goal, the sector must reorient its processes responsibly and sustainably and to an ever-changing market while incorporating the Sustainable Development Goals of the United Nations (SDGs) and the 2030 Agenda.

The industry needs professionals who are experts in continuous improvement through quality and environmental management systems. Profiles also consider that any progress cannot be useful without the parallel development of the human team.

Do you want to be part of a generation of leaders capable of developing tourism activities with excellence and sustainability as core values?

Thanks to our Specialization in Responsible and Sustainable Tourism, you will be able to lead business projects to:

  • Lead tourism companies in the process of adapting to the changes of this new environment.
  • Restructure the activities of public administration and private companies according to the SDGs.
  • Learn the necessary tools to implement operational excellence models.
  • Optimize the effectiveness and efficiency of available resources.
  • Reconcile tourism activity and economic development with the preservation of the environment.
  • Increase the competence of human teams and provide them with tools in sustainability and customer orientation.
  • To ensure the competitiveness of tourism companies beyond the limits imposed by the current management model.

Methodolgy and Assesment

The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.

You will also be able to take our Master's degree in event organization and management in blended mode. You will be able to complete 70% of the program online and 30% on-site—the latter is part of a fantastic academic stay in Barcelona. Ask our careers support team about the blended modality.

Our Master's is also available in English, do not hesitate to ask!

WHY STUDY THE SPECIALIZATION IN RESPONSIBLE AND SUSTAINABLE TOURISM?

With our Master's, you will acquire a solid knowledge base that addresses sustainable management systems, sustainable communication, strategic marketing, project management, or corporate social responsibility.

You will understand the importance of putting sustainability at the center of the tourism industry strategy and its needs. Also, you will internalize the critical elements for decision-making in dynamic contexts.

JOIN A NEW GENERATION OF LEADERS

  • A sector with a future. Most students find work or get promoted when they finish their studies. Thanks to CETT-UB's extensive network of contacts and collaborations with organizations related to sustainability management and responsibility in the tourism industry (UNWTO, ISTO, SEGGITUR, Department of Territory and Sustainability of the Generalitat de Catalunya, Barcelona City Council, and Barcelona Provincial Council).
  • You will learn how to reorient and design business processes responsibly and sustainably to respond to the needs of an ever-changing market and incorporate the Sustainable Development Goals of the United Nations.
  • You will learn the necessary tools to ensure the competitiveness of the tourism company beyond the current management model's limits, projecting tourism activity with environmental sustainability criteria.
  • Develop sustainability and responsibility strategies in the tourism enterprise as competitive elements.
  • You will design sustainable tourism experiences as crucial points of the direction, planning, and sustainability management, thanks to its different subjects.
  • You will delve into the development of sustainable management systems, project management, or corporate social responsibility.
  • You will carry out actions that directly impact climate change adaptation, the achievement of the Sustainable Development Goals, cultural, social, and economic balance, respect for biological diversity or gender equality, or improve the local economy.

A UNIQUE STUDY PROGRAM

  • Innovative training. You will learn concepts such as smart tourism and the influence of new technologies in the tourism industry.
  • You will attend classes with industry professionals: Xavier Font, an academic specialist in sustainability and responsible marketing at the University of Surrey; Ernest Cañada, coordinator of the collaborative and solidarity tourism network Alba Sud; Pilar Malagarriga, consultant in Corporate Social Responsibility and Sustainable Tourism, and Ramón Iglesias, founding partner of Emic Thinking, Eliana Pires de Souza, an international consultant on accessible social tourism who collaborates with the World Bank and the Inter-American Development Bank, among others.
  • A program tailored to your needs. Choose the language (English or Spanish) and the mode of attendance (face-to-face or blended).

YOU WILL LEARN FROM PROFESSIONALS

  • You will acquire a global vision of the tourism industry: thanks to the collaboration of different teaching profiles active in the sector and visits to companies and training activities to contact the professional field's reality.
  • You will broaden your scientific-professional knowledge by participating in CETT-UB's events such as the Smart Tourism Congress and the Tourism Observatory, and other national and international events.
  • You will expand your knowledge in real cases through your participation in projects with partner entities such as the Diputació de Barcelona, the World Tourism Organization, or the Barcelona City Council, among others.
  • You will do internships in leading companies and organizations: you will be able to do your work placement optionally or on an extracurricular basis thanks to the more than 900 collaboration agreements with companies and organizations that CETT-UB has at a national and international level.

ACADEMIC EXCELLENCE

  • You will have personalized support and guidance. The academic coordination of the Master has an extensive professional and educational background in the sector.
  • You will get a unique official qualification: We are the only Official Master's Degree in Tourism Management in Spain that includes a specialization in Responsible and Sustainable Tourism awarded by the University of Barcelona and the CETT. Also, if you want, you can take a double or triple specialty.
  • Thanks to its recognition as an official master's degree, it will allow you access to doctoral studies and guarantee academic recognition outside Spain.

What do our master students think?

Chiaki Tataret Mori
CETT is the university with the best reputation in tourism in Barcelona and with the best professional opportunities.
Chiaki Tataret Mori
Responsible and Sustainable Tourism, Specialization within Official Master in Business Tourism Management
Desponia Vlachou
The future will be sustainable or not, that is why CETT trains very qualified professionals to respond to this situation.
Desponia Vlachou
Responsible and Sustainable Tourism, Specialization within Official Master in Business Tourism Management
Julia Llebaria Mas
In the current scenario of uncertainty, the best decision has been to bet on training and what better center than CETT
Julia Llebaria Mas
Responsible and Sustainable Tourism, Specialization within Official Master in Business Tourism Management

WHAT OBJECTIVES WILL YOU ACHIEVE WITH THE MASTER'S DEGREE IN DEVELOPMENT AND LAUNCH OF TOURISM PROJECTS?

The Responsible and Sustainable Tourism specialization's general objective is to provide you with the necessary competencies to design and develop responsible and sustainable strategies in tourism destinations and companies.

You will contribute to the achievement of the guidelines of the 2030 Agenda and its Sustainable Development Goals, aspects that will allow you to lead, manage and transform the tourism sector.

The objectives of the program are:

  • To provide a global and comprehensive vision of the tourism business concerning the effects it causes on natural and cultural environments.
  • To understand the appropriate mechanisms to identify the strategic needs of competitiveness and sustainability that allow tourism companies to capitalize on multiple benefits.
  • Develop innovation and transformation processes in the tourism sector by applying advanced instruments and responsibility, and sustainability techniques.
  • Learn new technologies considering the principles of inclusion and governance in tourism development and management and their environmental impact.
  • Apply the principles and policies of sustainability and responsibility in the design of tourism experiences and products.
  • Make efficient and sustainable decisions, and design sustainable strategies appropriate to each context of companies and organizations in the tourism sector.

WHAT COMPETENCES WILL YOU ACQUIRE WITH THE SPECIALIZATION IN RESPONSIBLE AND SUSTAINABLE TOURISM?

The principal competencies developed throughout the degree are:

  • Establish the necessary strategies for achieving the objectives derived from the company's analysis, the environment, and the market.
  • Apply the political, legal, and institutional framework that regulates companies and tourism activities and projects.
  • Design and implement business strategies that respond to the new needs of businesses and organizations in the sector.
  • Apply new information and communication technologies to develop new management and marketing models that strengthen tourism businesses and organizations' competitiveness.
  • Optimize the management of economic-financial and human resources of the tourism projects undertaken.
  • Manage the quality of tourism products and services, using the different tools, systems, and quality and environmental standards available.
  • Incorporate sustainable development strategies in tourism companies and destinations, with the incorporation of environmental variables.
  • Develop the digital skills necessary for information management in the field of business management.
  • Identify, pose or solve a problem in a relevant and creative way.
  • Be business-oriented.
  • Undertake innovative and creative projects.
  • Exercise leadership.
  • Work in teams and multicultural environments.
  • Develop the ability to adapt to change.
  • Have an ethical commitment.

Other_

Photography from: Master in Sustanaible Tourism |  CETT-UB | Official Master
Fòrum Gatronómic
Photography from: Master in Sustanaible Tourism |  CETT-UB | Official Master

Centro de recursos

Photography from: Master in Sustanaible Tourism |  CETT-UB | Official Master

Recepción

Photography from: Master in Sustanaible Tourism |  CETT-UB | Official Master

Aulas

Photography from: Master in Sustanaible Tourism |  CETT-UB | Official Master

Aulas

COURSE OVERVIEW

The Official Master's Degree in Tourism Business Management at CETT-UB is divided into two blocks. The first deals with a set of core subjects that lay the foundations of business leadership in the tourism sector. The second block allows specialization in business management through its three specific areas:

itinerario del master con sus especialidades

This specialization focuses on the development of sustainability and responsibility strategies in the tourism company as competitive elements.

Its subjects are based on studying the fundamental concepts of sustainability and responsibility in the tourism company through Design of Sustainable Experiences, Sustainable Management Systems, Smart Tourism Businesses, Corporate Social Responsibility, or Project Management.

DURATION

The curriculum of the Responsible and Sustainable Tourism Specialty of the Official Master's Degree in Tourism Business Management has a duration of one academic year equivalent to one calendar year.

The Responsible and Sustainable Tourism specialty of the Master in Tourism Business Management is for those who want to acquire the necessary skills for developing and responsible and sustainable management of companies in the tourism sector.

The Responsible and Sustainable Tourism specialty is aimed at four types of profiles:

  • Intra-entrepreneurs, corporate and professional profiles

Professionals who want to acquire the necessary skills to implement innovation processes and participate in the innovation management teams of tourism companies within the global economic framework.

  • Entrepreneurs

Entrepreneurs who wish to create and launch new products in the tourism market, both locally and internationally.

  • University graduates

Graduates interested in acquiring the ability to design and offer innovative tourism products and services aimed at digital and global consumers.

Masters 2020

Photography from: Master in Sustanaible Tourism |  CETT-UB | Official Master

Jardín

Photography from: Master in Sustanaible Tourism |  CETT-UB | Official Master
Aulas
Photography from: Master in Sustanaible Tourism |  CETT-UB | Official Master

Aulas

Photography from: Master in Sustanaible Tourism |  CETT-UB | Official Master

Aulas

Photography from: Master in Sustanaible Tourism |  CETT-UB | Official Master

Pasillo

When you finish your degree, you will have the competencies and skills necessary to impact three areas of application in tourism destinations, organizations, and companies:

  • Strategic management for decision-making regarding sustainability in dynamic environments.
  • Create and adapt excellent, innovative, responsible, and sustainable products and services according to the environment's opportunities and the sector's needs.
  • Using technology for greater accessibility, inclusiveness, competitiveness, and, ultimately, sustainability, you will transform businesses towards intelligent management models.
Cuales son los ámbitos laborales del master de restauración y hoteleria

CAREER PROSPECTS

The leading professional profile is oriented towards transforming company processes in a transversal manner. The contents of the specialty will allow you to become an internal engine of change that supports all areas in the definition of strategies, the development of processes, and the application of actions to implement sustainable and responsible activities.

Some of the professions that our students develop upon completion of the Master's degree are:

  • Director of departments related to the applicability of corporate social responsibility (CSR) actions.
  • Auditor of tourism responsibility and sustainability
  • Director of Quality and environment
  • Responsible for the implementation of accreditations, quality seals, and sustainable labels.
  • Responsible for ethical marketing or green marketing
  • Green experience manager
  • Technician and technician to implement quality and environmental management systems for public administrations or companies in the tourism sector.
  • Consultant in the implementation of quality and environmental management systems in tourism companies and services.
  • Professor of responsible and sustainable tourism
  • Consultant for entrepreneurship in responsible and sustainable tourism.
  • Consultant in the improvement of operational processes of services

What our alumni says

Isabel Baez
Isabel Baez
SEA Manager Central Europe at AccorHotels (Paris)
Jordi Noguera
Jordi Noguera
Executive Chef & Co-owner, Foc Restaurant (Singapore)
Natalia Mateu
Natalia Mateu
Project Management Office, The Sydney Opera House (Sydney)