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Responsible and Sustainable Tourism

Responsible and Sustainable Tourism

Specialization within Official Master in Business Tourism Management
Call for applications: October 2022
 

Specialize in sustainable tourism!

The Responsible and Sustainable Tourism Specialization of the Official Master's Degree in Tourism Business Management will provide you with the tools you need to ensure the competitiveness of tourism companies as a phenomenon capable of positively impacting people and the environment.

At CETT-UB, we understand the challenge for tourism companies and organizations to balance their activity and preserve the environmental, social, and cultural heritage. To achieve this goal, the sector must reorient its processes responsibly and sustainably and to an ever-changing market while incorporating the Sustainable Development Goals of the United Nations (SDGs) and the 2030 Agenda.

The industry needs professionals who are experts in continuous improvement through quality and environmental management systems. Profiles also consider that any progress cannot be useful without the parallel development of the human team.

Be part of a generation of leaders with the ability to develop responsible tourism

Thanks to our Specialization in Responsible and Sustainable Tourism, you will be able to lead business projects to:

  • Lead tourism companies in the process of adapting to the changes of this new environment.
  • Restructure the activities of public administration and private companies according to the SDGs.
  • Learn the necessary tools to implement operational excellence models.
  • Optimize the effectiveness and efficiency of available resources.
  • Reconcile tourism activity and economic development with the preservation of the environment.
  • Increase the competence of human teams and provide them with tools in sustainability and customer orientation.
  • To ensure the competitiveness of tourism companies beyond the limits imposed by the current management model.
Un nou Turisme,

Methodolgy and assesment

The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.

One master's degree and three specialties

Responsible and Sustainable Tourism is a specialty of the Official Master's Degree in Tourism Business Management, which has three specialization itineraries. These will allow you to delve into different areas according to your interests and motivations. Thanks to these specialties, you will achieve a much more competitive professional profile and the necessary knowledge to face the different challenges faced by companies and tourist destinations to create and launch products.

Why study the specialization in Responsible and Sustainable Tourism?

With our Master's, you will acquire a solid knowledge base that addresses sustainable management systems, sustainable communication, strategic marketing, project management, or corporate social responsibility.

You will understand the importance of putting sustainability at the center of the tourism industry strategy and its needs. Also, you will internalize the critical elements for decision-making in dynamic contexts.

JOIN A NEW GENERATION OF LEADERS

  • A sector with a future. Most students find work or get promoted when they finish their studies. Thanks to CETT-UB's extensive network of contacts and collaborations with organizations related to sustainability management and responsibility in the tourism industry (UNWTO, ISTO, SEGGITUR, Department of Territory and Sustainability of the Generalitat de Catalunya, Barcelona City Council, and Barcelona Provincial Council).
  • You will learn how to reorient and design business processes responsibly and sustainably to respond to the needs of an ever-changing market and incorporate the Sustainable Development Goals of the United Nations.
  • You will learn the necessary tools to ensure the competitiveness of the tourism company beyond the current management model's limits, projecting tourism activity with environmental sustainability criteria.
  • Develop sustainability and responsibility strategies in the tourism enterprise as competitive elements.
  • You will design sustainable tourism experiences as crucial points of the direction, planning, and sustainability management, thanks to its different subjects.
  • You will delve into the development of sustainable management systems, project management, or corporate social responsibility.
  • You will carry out actions that directly impact climate change adaptation, the achievement of the Sustainable Development Goals, cultural, social, and economic balance, respect for biological diversity or gender equality, or improve the local economy.

A UNIQUE STUDY PROGRAM

  • Innovative training. You will learn concepts such as smart tourism and the influence of new technologies in the tourism industry.
  • You will attend classes with industry professionals: Xavier Font, an academic specialist in sustainability and responsible marketing at the University of Surrey; Ernest Cañada, coordinator of the collaborative and solidarity tourism network Alba Sud; Pilar Malagarriga, consultant in Corporate Social Responsibility and Sustainable Tourism, and Ramón Iglesias, founding partner of Emic Thinking, Eliana Pires de Souza, an international consultant on accessible social tourism who collaborates with the World Bank and the Inter-American Development Bank, among others.
  • A program tailored to your needs: choose the language (English or Spanish).

YOU WILL LEARN FROM PROFESSIONALS

  • You will acquire a global vision of the tourism industry: thanks to the collaboration of different teaching profiles active in the sector and visits to companies and training activities to contact the professional field's reality.
  • You will broaden your scientific-professional knowledge by participating in CETT-UB's events such as the Smart Tourism Congress and the Tourism Observatory, and other national and international events.
  • You will expand your knowledge in real cases through your participation in projects with partner entities such as the Diputació de Barcelona, the World Tourism Organization, or the Barcelona City Council, among others.
  • You will do internships in leading companies and organizations: you will be able to do your work placement optionally or on an extracurricular basis thanks to the more than 900 collaboration agreements with companies and organizations that CETT-UB has at a national and international level.

ACADEMIC EXCELLENCE

  • You will have personalized support and guidance. The academic coordination of the Master has an extensive professional and educational background in the sector.
  • You will get a unique official qualification: We are the only Official Master's Degree in Tourism Management in Spain that includes a specialization in Responsible and Sustainable Tourism awarded by the University of Barcelona and the CETT. Also, if you want, you can take a double or triple specialty.
  • Thanks to its recognition as an official master's degree, it will allow you access to doctoral studies and guarantee academic recognition outside Spain.

What do our master students think?

Chiaki Tataret Mori
CETT is the university with the best reputation in tourism in Barcelona and with the best professional opportunities.

Chiaki Tataret Mori

Responsible and Sustainable Tourism, Specialization within Official Master in Business Tourism Management
Desponia Vlachou
The future will be sustainable or not, that is why CETT trains very qualified professionals to respond to this situation.

Desponia Vlachou

Responsible and Sustainable Tourism, Specialization within Official Master in Business Tourism Management
Julia Llebaria Mas
In the current scenario of uncertainty, the best decision has been to bet on training and what better center than CETT

Julia Llebaria Mas

Responsible and Sustainable Tourism, Specialization within Official Master in Business Tourism Management

What objectives will you achieve with the specialization in Responsible and Sustainable Tourism?

The Responsible and Sustainable Tourism specialization's general objective is to provide you with the necessary competencies to design and develop responsible and sustainable strategies in tourism destinations and companies.

You will contribute to the achievement of the guidelines of the 2030 Agenda and its Sustainable Development Goals, aspects that will allow you to lead, manage and transform the tourism sector.

The objectives of the program are:

  • To provide a global and comprehensive vision of the tourism business concerning the effects it causes on natural and cultural environments.
  • To understand the appropriate mechanisms to identify the strategic needs of competitiveness and sustainability that allow tourism companies to capitalize on multiple benefits.
  • Develop innovation and transformation processes in the tourism sector by applying advanced instruments and responsibility, and sustainability techniques.
  • Learn new technologies considering the principles of inclusion and governance in tourism development and management and their environmental impact.
  • Apply the principles and policies of sustainability and responsibility in the design of tourism experiences and products.
  • Make efficient and sustainable decisions, and design sustainable strategies appropriate to each context of companies and organizations in the tourism sector.

What competences will you acquire with this specialization?

  • Establish the necessary strategies for achieving the objectives derived from the company's analysis, the environment, and the market.
  • Apply the political, legal, and institutional framework that regulates companies and tourism activities and projects.
  • Design and implement business strategies that respond to the new needs of businesses and organizations in the sector.
  • Apply new information and communication technologies to develop new management and marketing models that strengthen tourism businesses and organizations' competitiveness.
  • Optimize the management of economic-financial and human resources of the tourism projects undertaken.
  • Manage the quality of tourism products and services, using the different tools, systems, and quality and environmental standards available.
  • Incorporate sustainable development strategies in tourism companies and destinations, with the incorporation of environmental variables.
  • Develop the digital skills necessary for information management in the field of business management.
  • Identify, pose or solve a problem in a relevant and creative way.
  • Be business-oriented.
  • Undertake innovative and creative projects.
  • Exercise leadership.
  • Work in teams and multicultural environments.
  • Develop the ability to adapt to change.
  • Have an ethical commitment.

Other_

Photography from: Responsible and Sustainable Tourism | Master Responsible and Sustainable Tourism
Fòrum Gatronómic
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Centro de recursos

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Recepción

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Aulas

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Aulas

Course overview

The Official Master's Degree in Tourism Business Management at CETT-UB is divided into two blocks. The first deals with a set of core subjects that lay the foundations of business leadership in the tourism sector. The second block allows specialization in business management through its three specific areas:

itinerario del master con sus especialidades

This specialization focuses on the development of sustainability and responsibility strategies in the tourism company as competitive elements.

Its subjects are based on studying the fundamental concepts of sustainability and responsibility in the tourism company through Design of Sustainable Experiences, Sustainable Management Systems, Smart Tourism Businesses, Corporate Social Responsibility, or Project Management.

Duration

The curriculum of the Responsible and Sustainable Tourism Specialty of the Official Master's Degree in Tourism Business Management has a duration of one academic year equivalent to one calendar year.

Delivery of the Master's Capstone Project: The Master's Capstone Project delivery can be done in two exclusive calls (June or September).

Corporate, professionals, entrepreneurs, intra-entrepreneurs and university graduates

The Responsible and Sustainable Tourism specialty of the Master in Tourism Business Management is for those who want to acquire the necessary skills for developing and responsible and sustainable management of companies in the tourism sector.

The Responsible and Sustainable Tourism specialty is aimed at four types of profiles:

  • Intra-entrepreneurs, corporate and professional profiles: Professionals who want to acquire the necessary skills to implement innovation processes and participate in the innovation management teams of tourism companies within the global economic framework.

  • Entrepreneurs: Entrepreneurs who wish to create and launch new products in the tourism market, both locally and internationally.

  • University graduates: Graduates interested in acquiring the ability to design and offer innovative tourism products and services aimed at digital and global consumers.

Masters 2020

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Aulas

Photography from: Responsible and Sustainable Tourism | Master Responsible and Sustainable Tourism

Aulas

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Professional areas

When you finish your degree, you will have the competencies and skills necessary to impact three areas of application in tourism destinations, organizations, and companies:

  • Strategic management for decision-making regarding sustainability in dynamic environments.
  • Create and adapt excellent, innovative, responsible, and sustainable products and services according to the environment's opportunities and the sector's needs.
  • Using technology for greater accessibility, inclusiveness, competitiveness, and, ultimately, sustainability, you will transform businesses towards intelligent management models.
Cuales son los ámbitos laborales del master de restauración y hoteleria

Career prospects

The leading professional profile is oriented towards transforming company processes in a transversal manner. The contents of the specialty will allow you to become an internal engine of change that supports all areas in the definition of strategies, the development of processes, and the application of actions to implement sustainable and responsible activities.

Some of the professions that our students develop upon completion of the Master's degree are:

  • Director of departments related to the applicability of corporate social responsibility (CSR) actions.
  • Auditor of tourism responsibility and sustainability
  • Director of Quality and environment
  • Responsible for the implementation of accreditations, quality seals, and sustainable labels.
  • Responsible for ethical marketing or green marketing
  • Green experience manager
  • Technician and technician to implement quality and environmental management systems for public administrations or companies in the tourism sector.
  • Consultant in the implementation of quality and environmental management systems in tourism companies and services.
  • Professor of responsible and sustainable tourism
  • Consultant for entrepreneurship in responsible and sustainable tourism.
  • Consultant in the improvement of operational processes of services

What our alumni says

Isabel Baez

Isabel Baez

SEA Manager Central Europe at AccorHotels (Paris)
Jordi Noguera

Jordi Noguera

Executive Chef & Co-owner, Foc Restaurant (Singapore)
Natalia Mateu

Natalia Mateu

Project Management Office, The Sydney Opera House (Sydney)
 

How is the methodology of the specialization in Responsible and Sustainable Tourism?

This Master's aims to help you strengthen your entrepreneurial spirit to develop and launch tourism projects. We work on entrepreneurship skills through different tools and methodologies, among which CBL challenge learning stands out.

Our teaching methodology is very active and participatory; the student is the center of the learning process. Active participation in the classroom is encouraged through learning by doing and interaction among students.

You will experience firsthand entrepreneurship and innovation in projects and companies by developing your own project or an intra-entrepreneurial proposal from a collaborating company.

It is based on five pillars:

CBL This study methodology is based on challenge-based learning (CBL). During the course, you will have to respond to real challenges posed by teachers or organizations that are part of the CETT-UB partners network.

Thus, you will provide a concrete solution for a natural environment. Institutions such as Rusticae, Compass Group, Prezo, or Vilaplana, among others, have been part of the challenges to which our students have had to respond.

PBL With project-based learning (PBL), you will tackle transversal projects that respond to a real concrete problem in the tourism sector. In this way, you will develop collaboration, problem-solving, and critical thinking skills applied in a natural work environment.

CASE STUDIES
You will visit different organizations and institutions of the sector in Barcelona. You will have the opportunity to learn and apply the concepts thanks to the exposure to real situations from their own managers.

Assesment

The Master does not have final exams. Assessment is based on continuous monitoring by faculty and the program management and the resolution of individual or group written tests, and elaborating assignments throughout the course.

Detail of the progra of the specialization in Responsible and Sustainable Tourism

Total credits of the master: 60 ECTS (European Credit Transfer System)

Code Official Master in Business Tourism Management Credits
Required Subjects 18 ECTS
0590002 Economic and Financial Management 6
0590003 Strategic Management 3
0590026 Marketing Management in Tourism Companies 6
0590027 Management skills 3
Responsible and Sustainable Tourism Specialty electives 27 ECTS
590010 Management and Sustainable Development 6
590022 Corporate Social Responsibility in tourism 3
590023 Design of Tourist Services 3
590024 Project Management 3
590025 Sustainable Management Systems 6
590014 Market Research Methodology 6
Senior Capstone Project 15 ECTS
590015 Masters dissertation 15

Master's Capstone Project

The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.

To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.

The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:

  • Applied research projects linked to the CETT-UB Research Groups.
  • Professional application projects proposed by companies and collaborating organizations.
  • Business plans to develop business ideas.

Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.

Internship in first-class companies and institutions

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Official Degree and recognized qualification from CETT

At the end of this Master, you will obtain the following degree depending on the chosen specialty:

  1. Official Degree University of Barcelona: University Master's Degree in Tourism Business Management. Specialization in Responsible and Sustainable Tourism. Code 4311520 of the Universities, Centers and Degrees (RUCT) Registry of the Ministry of Education and Vocational Training of the Government of Spain.

Obtained verification of the curriculum by the Council of Universities, following a report by the Agència per a la Qualitat del Sistema Universitari de Catalunya, as well as the authorization of the Autonomous Community of Catalonia, and established the official nature of the degree by agreement of the Council of Ministers of September 26, 2014 (published in BOE of October 18, 2014).

  1. Degree from CETT, Barcelona School of Tourism, Hospitality & Gastronomy: University Master's Degree in Tourism Business Management, according to the chosen specialty.

  2. Double or triple specialization: if you wish, the Official Master's Degree in Tourism Business Management offers you the possibility of taking the three specialties of the program, thus expanding your skills to adapt to the labor market.

 

Meet the teaching staff of the Responsible and Sustainable Tourism Specialization

Direction

AINHOA CARBALLIDO RISCO

Director of the Master's Degree in Tourism Management. Coordinator of Digital Tourism Marketing Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
in PhD Program in Tourism & Territory Tecnologies Universidad de Málaga (REDINTUR)
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Smart tourism, TICS en el territorio
Block/Department: Direcció estrarègica; Empresas y servicios turísticos; Marketing y comercialización; Tecnologies emergents i eines digitals; Turismo y territorio

Coordination

ELENA RIDOLFI

Coordinator for the Master's Degree in Tourism Management: Sustainability and Quality Management Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Geography: Urbanism and Public Politics Universitat Autònoma de Barcelona Universidad IUAV (Italia)
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Turismo y territorio, Turismo sostenible, Gobernanza territorial y urbana, Planificación territorial
Block/Department: Direcció estrarègica; Empresas y servicios turísticos; Gestió de projectes i emprenedoria; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Turismo y territorio

Faculty

JORDI ARCOS PUMAROLA

Lecturer & Researcher in Tourism & Culture CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Education, Society and Quality of Life Universitat de Lleida
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Patrimonio, Turismo cultural, Turismo literario
Block/Department: Investigación en turismo, hotelería y gastronomía; Turismo y cultura; Turismo y territorio

ERNEST CAÑADA MULLOR

Coordinator ALBA SUD, centre d'investigació i comunicació
PhD in History Universitat Illes Balears
Block/Department: Direcció estrarègica; Empresas y servicios turísticos; Turismo y territorio

CARLES CASAS MEYA

Director of Marketing Hard Rock
Postgrado in Strategic Marketing ESIC Instituto Superior de Marketing
Block/Department: Marketing y comercialización

JORDI CASTELLÓ GRASA

Associate Consultant Pax Advising
Bachelor in BA Ciencies Socials New York University
Block/Department: Direcció estrarègica; Empresas y servicios turísticos

FRANCISCO JAVIER DE DIEGO RODRÍGUEZ

BD CETT Corporate CETT
Master in MBA La Salle - Universitat Ramon Lull
Block/Department: Aprendizaje práctico aplicado; Direcció estrarègica

LAIA ENCINAR PRAT

Technical suport of the Degree in Tourism CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Educación Universitat Autònoma de Barcelona
Investigation group: Research groups in Tourism Accommodation and Food Service Industries
Block/Department: Investigación en turismo, hotelería y gastronomía

ALBA ESPEJO RAYA

Consultant and Trainer Quadrant Alfa
Master in Cultural Management , Cultural Tourism Universitat Oberta de Catalunya
Block/Department: Marketing y comercialización

BEGOÑA FERNÁNDEZ BENÍTEZ

CEO & FOUNDER GoandBe Creative Services S. L
Master in Education, Tourism UNIVERSIDAD DE BARCELONA
Block/Department: Empresas y servicios turísticos; Turismo y territorio

ROSA GARCÍA SEGURA

Directora Fundació per a la Prevenció de residus i el consum responsable
PhD in Sustainability Education Universitat Autònoma de Barcelona
Block/Department: Empresas y servicios turísticos

XAVIER GASSÓ COMPANYS

Chief Financial Officer Serunion
Bachelor in Business Studies Universitat de Barcelona
Block/Department: Economía y empresa; Gestió de projectes i emprenedoria; Organización empresas y gestión de las personas

RAMÓN IGLESIAS TOVAR

Founding partner EmicThinking
Bachelor in Humanities Universitat Pompeu Fabra
Block/Department: Direcció estrarègica; Marketing y comercialización

Mª DEL PILAR LEAL LONDOÑO

Direction and coordination of Masters and Postgraduates CETT Barcelona School of Tourism & Hospitality
PhD in International in Geography, Territorial Planning and Environmental Management Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Block/Department: Direcció estrarègica; Empresas y servicios turísticos; Gastronomía; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Organización empresas y gestión de las personas; Turismo y territorio

PILAR MALAGARRIGA VALLET

Corporate Social Responsibility and Sustainable Tourism Consultant Segundo Mundo RSCC
Master in Corporate Social Responsibility and Sustainability UNED-UJI
Block/Department: Direcció estrarègica; Empresas y servicios turísticos

GREGORIO MARTÍN DE CASTRO

Catedrático Universidad Complutense de Madrid
PhD in Ciencias Econòmicas y Empresariales Universidad Complutense de Madrid
Block/Department: Direcció estrarègica; Empresas y servicios turísticos

JESÚS MOLINA RODRÍGUEZ

Consultant in human resources
PhD in Tourism Universitat de Girona
Block/Department: Direcció estrarègica; Organización empresas y gestión de las personas

ALBERT PALAU LÓPEZ

Development & Asset Management Catalonia Hotels & Resorts Group
Master in Dirección Económico Financiera ESADE - Universitat Ramón Rull
Block/Department: Economia i finances

ASUN PANIAGUA HERRERO

MICE editor and consultant Eventoplus
PhD in Communication Sciences: Corporate, Strategic, and Branding Universidad Pontificia de Salamanca
Block/Department: Direcció estrarègica; Empresas y servicios turísticos; Marketing y comercialización

MARIA PASSALACQUA

Directora Club EMAS
Postgrado in Political Sciences and International Policy Universitá de Padova-Italia
Block/Department: Empresas y servicios turísticos

ESTHER VELASCO FERREIRO

Research professor CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Marketing UCAM Universidad Católica San Antonio de Murcia
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Patrimonio, Turismo cinematográfico
Block/Department: Marketing y comercialización; Turismo y cultura

WARD WIJNGAERT

Manager Associació de Campings de Girona
Master in Communication, protocol and event organisation ESDEN
Block/Department: Marketing y comercialización
 

CETT at your service

As a CETT student, you will enjoy all the advantages that the center has to offer:

  • Access to the Resource Center for learning and research:

    • The University of Barcelona has an extensive catalog of databases to consult documents, reports, and scientific articles.
    • Have access to CETT's own resources to reinforce, complete, and expand training. All information (both physical and digital) is available in the different spaces dedicated to this function.
    • Free access to the entire digital library of World Tourism Organization (UNWTO) resources.
  • As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card

  • Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.

  • CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.

  • Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.

Masters 2020

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Jardín

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  • Discount at ÀGORA BCN International University Residence. We are the only higher education tourism center with a student residence to stay here while you study. As a CETT student, you will have unique conditions. Do not hesitate to ask!

2020

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Residencia Ágora BCN
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Residencia Ágora BCN
Photography from: Responsible and Sustainable Tourism | Master Responsible and Sustainable Tourism
Residencia Ágora BCN
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Residencia Ágora BCN
Photography from: Responsible and Sustainable Tourism | Master Responsible and Sustainable Tourism
Residencia Ágora BCN

Learning spaces

At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.

Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.

In addition, if you are an international student, you will also have access to the International Relations Office, which will help and advise you with the procedures you need.

Facilities

CETT International Support

Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.

Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.

Procedures related to your academic stay

The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.

Languages

If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.

Accomodation

CETT-UB is the only higher education center with a residence hall - Agora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.

Support to boost your professional career

At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.

We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.

The service we put at your disposal is based on three fundamental pillars:

  • Continuous professional guidance focused on you, identifying your profile's strengths, analyzing your previous experience and training, and supporting us in your main motivations for growth.
  • Our close relationship with the leading players in the tourism sector, built up over more than 50 years of presence in the market, training professionals with highly sought-after skills and values.
  • Design and develop a whole range of activities, spaces for debate, and tools that we make available to you, enabling you to face any challenge you may encounter throughout your professional career.

In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:

Definition of your professional milestones

  • In-depth analysis of your entry profile.
  • Establishment of realistic objectives and monitoring of your roadmap.
  • Guidance in the design and development of your personalized Career Plan.

Design and elaboration of the main tools for the relationship with the labor market

  • Review and correction of resumes and cover letters, adapting the professional objective to the market demands.
  • Letter of recommendation. Students who are in the selection process will be able to count on CETT-UB references.
  • Access to the primary research channels and access to internship and job opportunities:
  • Handling of offers and self-applications. We support you to make your profile more visible to companies and headhunters, giving you references for your application.
  • Application follow-up. We help you to know where your application is in the selection process.

Personalized coaching

  • Guidance on the search for employment opportunities
  • Simulation of job interviews and feedback on the aspects to improve
  • Competency-based interviews and mentoring for those profiles with difficulties in following the job search process or at risk of social exclusion
  • Preparation of presentations for you to learn first-hand about companies' needs to analyze the possibilities of short and medium-term linkage with an organization and exchange concerns with professionals of reference

Networking and Dynamization of activities

  • Corporate presentations during your training period
  • Master Classes oriented to know strategic sectors
  • Dynamics and corporate challenges incorporated into your training sessions
  • Marketplaces and face-to-face/virtual job fairs where more than a hundred companies participate annually in the Campus in the personalized recruitment of talent.

Job Center with exclusive access to

  • Over 900 internship opportunities managed annually.
  • More than 1,500 job opportunities annually.
  • Follow-up of applications submitted
  • Adaptation of customized curricula vitae and cover letters.

In addition, Career Services will help you find and manage the curricular and extracurricular internships that best suit you.

For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Career Services

Career Services integrates a team of professionals that guide and help students throughout their degree and facilitates them contacting some of the best companies in the sector to favour their professional development towards a future job offer.

Being close to old students

CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.

As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.

The main objectives of CETT-Alumni are:

  • To promote the lifelong professional development of its associates at all levels and to favor access to the world of work, professional promotion, and lifelong learning. To foster creating a hub for exchanging knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
  • To facilitate knowledge and networking through conferences, lectures, colloquium dinners, and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
  • To establish agreements with other organizations, favoring synergies that generate value for alumni.

Àgora BCN International University Residence

CETT-UB is the only university tourism center that has a student residence, the Ágora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation!

agora

Hotel Alimara

As part of our application companies we have our own four-star hotel, the Hotel Alimara. Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.

Hotel Alimara

 

We want to shape the best professionals

That is why the recommended access profile for prospective students of the Official Master's Degree in Tourism Business Management is:

  • Have basic knowledge in tourism business management.
  • Have empathy and willingness to work in a team.
  • To have a high ethical sense.
  • To have analytical and organizational skills.
  • Have critical and reflective capacity.
  • Have an adequate level of languages, essential for training and your professional career.
  • Be able to study the dynamics of the sector internationally.

What do I need to access the Master?

This course is for graduates in areas of knowledge from social sciences and humanities, especially those who may have studied diploma and degree programs adapted to the EHEA.

Candidates who do not come from the degrees mentioned above will have to take complementary training courses.

Complementary training

The training complements defined in the Master's Degree are intended to ensure that students who do not come from business studies have a basic knowledge of the concept, structure and particularities of the aspects related to marketing and economic-financial management in the field of hospitality.

Entry degrees that require enrolling in and passing complementary training to obtain a master's degree:

Degree Complementary training
Associate's Degree in Tourism or the corresponding Technician in Tourism Companies and Activities degree No complementary training required
Tourism Degree .
Associate's Degree in Business .
Degree in Economics .
Degree in Business Administration and Management .
Degree in Market Research and Techniques .
*** ***
Degree in Public Relations, Communications, and similar programs The established complementary training is required: Global Tourism 9 ECTS.
Degree in Humanities .
Degree in Geography .
Any other bachelor's degree .

Courses established as complementary training for the master's:

  • Strategic and Operational Marketing 6 ECTS
  • Economic and Financial Management of Tourism Companies 6 ECTS

Total complementary training: 12 ECTS

Know all our scholarships

CETT Foundation, with the firm conviction that training and transmission of knowledge are fundamental, extends the study aid program already offered annually to students and includes new scholarships for the 2022/2023 academic year.

Besides, CETT will also accept payments in 6, 10, or 12 months through bank financing plus a 5 % discount of total enrollment fees should students wish to choose this option. Find out about the special conditions.

Access all the information on the processes and quality indicators of the CETT-UB:

 

Our Guidance Team will answer you

Alexandra Miquel

Masters and Postgraduates Coordinator