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Universidad de Barcelona
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Programa y Profesorado

Programa y Profesorado

Program

  1. Introduction to enotourism
  2. Analysis of the most common mistakes and their alternative proposals
  3. Successful models in Spain, France, USA, Mexico, China and other countries
  4. Basis of design and commercialization of enotourism products: from the wine cellar to the destination

Professors

Lluís Tolosa, sociologist specialized in enotourism. Author of 23 books on wine and enotourism. Marketing del Enoturismo, Best Wine Tourism Book in the World (Gourmand World Awards 2018) www.tolosawinebooks.com

Coordination

  • Esther Velasco, professor of Marketing and Tourism. Research Group TURCiT