COURSES
MARKETING OF SERVICES: FROM STRATEGY TO COMMERCIALIZATION
MARKETING OF SERVICES: FROM STRATEGY TO COMMERCIALIZATION
- Marketing of services.
- Strategy, the main step.
- International marketing.
- Keys in commercialization strategies.
- Commercialization channels.
- Electronic distribution: strategic decisions regarding the choice of appropriate distribution channels.
- Customer cycle.
STRATEGIES TO IMPROVE LOYALTY AND REVENUE
COMMUNICATION STRATEGIES FOR ATTRACTING AND RETAINING CUSTOMERS
- Branding.
- The communication value.
- Corporate communication.
- Communication channels.
- Reputation online: the role of communication channels influencing customer loyalty.
REVENUE MANAGEMENT: STRIVING FOR OPTIMAL REVENUES
- Introduction & Revenue Management basis.
- Revenue Management indicators.
- Forecasting and its importance in Revenue Management.
- Capacity management.
- Pricing.
The evaluation of the program will be conducted by reviewing the students’ work and participation during the program. The participants are evaluated on a daily basis during the lectures and through the practical cases to be developed and defended. Attendance to all lectures and professional activities is mandatory.
In case of 3 week modality program:
The continued evaluation stands for 60% while the final test evaluation for 40% of the general mark of the program.
3-WEEK MODALITY | % |
---|---|
Continued Evaluation | 60% |
Final Exam | 40% |
In case of 4 week modality program:
The continued evaluation will stand for 40%, the final test evaluation for 20% and the mark for the Final Project for 40% of the general mark of the program.
4-WEEK MODALITY | % |
---|---|
Continued Evaluation | 40% |
Final Exam | 20% |
Final Project | 40% |