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Official Master in Development and Launch of Tourism Projects
Official Master in Development and Launch of Tourism Projects
Official Master in Development and Launch of Tourism Projects

Official Master in Development and Launch of Tourism Projects

Call for applications: October 2023
 

Learn to develop and launch Tourism Projects

You will acquire the necessary skills to create and launch new tourism products, apply new technologies to innovate in tourism companies and destinations, and design products and services to compete in the international market.

At CETT-UB, we want to provide a solution to the absence of specific tourism training in the Spanish university system to solve the main challenges facing the sector and its main subsectors: the hotel sector and the gastronomic sector. Challenges and demands that result from digitalization and globalization, mainly and from the need to innovate by incorporating sustainable criteria and respect for the environment.

Despite the crisis caused by Covid 19, once the health crisis is overcome, tourism will grow at an average of 3.3% per year until 2030. The sector needs qualified professionals to respond to tourism companies' innovation needs and design and offer tourism products and services aimed at digital and global consumers.

Do you want to help your company improve its tourism products and experiences with innovative solutions? Do you have an entrepreneurial spirit and want to participate in the responsible and sustainable development of tourism?

Our Official Master's Degree in Development and Launch of Tourism Projects will help you drive your project towards success.

  • You will be able to create and launch new tourism products to the market.
  • You will learn the main tools and knowledge to develop and adapt products, both from an intrapreneurial and entrepreneurial perspective.
  • You will acquire the necessary competencies to define customer relationship systems through the development of innovative experiences.
  • You will develop the necessary professional skills in the integral digitalization of tourism companies.
  • You will be able to internationalize tourism businesses and projects and improve your employability internationally.
  • You will contribute to the definition of internationalization policies and objectives of companies in the tourism sector, linked to the development and launch of entrepreneurial tourism projects in a global market.
  • Additionally, you will be able to take more than one route and obtain a double or triple specialization. Our Guidance Team will explain all the details.
  • Find more reasons to study this Master's Degree.
Un nou Turisme,

Methodolgy and Assesment

The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.

One master's degree an three specializations

The master's degree has three specializations routes that will allow you to delve into different areas according to your interests and motivations. Thanks to these specialties you will achieve a much more competitive professional profile and the necessary knowledge to face the different challenges faced by companies and tourist destinations to create and launch products.

Partner Center

This program has the strategic collaboration of EURECAT, Technological Center of Catalonia, provider of innovative and differential technology to boost the technological competitiveness of companies.

Why study the Official Master's Degree in Development and Launch of Tourism Projects?

With the Official Master's Degree in Development and Launch of Tourism Projects, you will acquire the skills and knowledge to develop and launch competitive tourism projects of value that respond to new types of tourists' needs.

CHOOSE A SECTOR WITH A FUTURE

  • The tourism industry represents one of the most important economic activities worldwide and accounts for 10% of GDP globally.
  • You will work in the new experience economy: you will generate unique, successful products and services with a positive impact on consumers.
  • You will further develop your decision-making skills in environments of great uncertainty. You will develop your ability to adapt to new situations, applying analytical and lateral thinking techniques.

LEARN TO MAKE YOUR DREAMS COME TRUE

  • You will learn the methodologies and skills to make your project a reality: productivity techniques, planning, and management of critical moments in the design of business models, prototyping tools, obtaining resources, digital marketing, among others.
  • You will be able to use CETT-UB's own companies as learning and experimentation laboratories for your ideas, projects, or prototypes. Testing them to identify areas for improvement. CETT's own companies are Hotel Alimara and the Ágora BCN International Student Residence.

STEER YOUR EFFORTS TOWARDS SUCCESS

  • You will learn and apply tools for disruptive innovation in tourism, entrepreneurial teams' leadership, and strategies to accelerate entrepreneurial projects and startups.
  • You will develop the competencies to be able to manage all types of tourism projects.
  • You will learn the most used project management methodologies in the company, such as Waterfall, Lean, Agile, Kanban, or Scrum.

BECOME AN ADVOCATE FOR CHANGE IN YOUR COMPANY OR ORGANIZATION

  • You will develop the key competencies to lead innovation and tourism transformation processes in your own organization or business.
  • You will generate new tourism products and experiences thanks to the digital mindset, with a complete vision of marketing, communication, and tourism consumers, which will allow you to connect people and generate high-impact tourism experiences.

LEARN FROM THE BEST

  • You will learn with the help of local and international entrepreneurs and tourism companies, leaders in intrapreneurship management, disruptive and collaborative innovation, and self-managed teams.
  • You will gain access to the cutting edge of tourism marketing: the Master's includes an extensive program of company visits, talks by experts and industry professionals, and attendance at events that will allow you to experience the tourism industry firsthand.
  • You will collaborate on projects with companies in the tourism sector, discover the latest trends in digital marketing, innovation, and sustainability.
  • You will visit tourism trade fairs such as IBTM, Smart Tourism Congress CETT Barcelona, 4YFN, Mobile World Congress, or B-Travel.
  • A faculty with a recognized and sound professional background in entrepreneurship, with projects based on strategies for generating impactful experiences, digital marketing, and tourism innovation.
  • It is the only official Master's Degree in Spain in entrepreneurship or intrapreneurship in tourism companies and organizations. You will obtain a unique official qualification, issued by the University of Barcelona and CETT, recognized academically and professionally at an international level.

EXPLORE NEW MARKETS

  • You will acquire the competencies to successfully face changes in tourism businesses' internationalization processes and projects and improve your employability internationally.
  • You will be able to explore the potential of developing tourism countries for your project with new clients, suppliers, or partners. Developing tourism countries are a source of innovation and new opportunities in the global tourism business.
  • You will manage the international dimension of business as a strategy to recover and improve the global positioning of tourism companies and destinations.

CREATE A SOLID NETWORK OF RESOURCES AND CONTACTS TO BOOST YOUR CAREER

  • You will be part of CETT-UB and the University of Barcelona's entrepreneurial ecosystem that will allow you to enrich yourself with experiences and learning of high impact and value for your personal and professional development.
  • You will have access to contacts, resources, and ideas from the entrepreneurial field that will accelerate your development.
  • You will be able to pitch your project or business idea to the CETT Entrepreneur Awards and enjoy personalized advice from the CETT mentoring team.

DO YOUR INTERNSHIP IN THE ENTREPRENEURIAL ECOSYSTEM.

  • You will be able to carry out curricular or extracurricular internships in a company or tourism organization thanks to the more than 900 collaboration agreements with CETT-UB companies. You will choose the type of company and department, either a consolidated company or a startup in development, depending on your interests and needs (knowledge of new business models, explore areas for improvement, apply expertise and innovative techniques, etc.).
  • Thanks to the internship with our partners, you will develop your ability to adapt to new environments and different issues while expanding your network of professional contacts.

What do CETT master's students think?

Ilaria Coribello
I chose this master's degree because of its practical approach

Ilaria Coribello

Master of Tourism Innovation Management, Tourism Management of Natural and Cultural Heritage Specialization
Julia Llebaria Mas
Due to the current scenario of uncertainty, the best decision was to bet on training and what better center than CETT.

Julia Llebaria Mas

Official Master in Business Tourism Management

What objectives will you achieve with the Master's Degree in Development and Launch of Turism Projects?

The main objective of the Master's is to provide you with the knowledge and tools necessary for the development and launch of tourism projects. Such tools will help you work in competitive environments characterized by innovation, technological evolution, digital transformation, and the dynamics inherent to globalization and sustainability.
The main objectives of the Master's can be divided into five main groups:

  1. Knowing the tools and knowledge for creating and adapting products and services based on the opportunities that the evolution of the tourism market offers, mainly thanks to technological development, both from an intrapreneurial and entrepreneurial perspective.
  2. Developing the necessary skills for project management. Learn to work using the most commonly used project management methodologies in the company (Waterfall, Lean, Agile, Kanban, Scrum, etc.) and master the instruments and tools for their development and implementation.
  3. Acquiring the necessary skills to define customer relationship systems that optimize their value by developing innovative experiences.
  4. Developing the professional skills necessary for active participation in a company's integral digitalization implies revising its business model, processes, and cultural adaptation aspects.
  5. Acquiring the necessary skills to define policies and objectives of internationalization of tourism companies, linked to the development and launching of entrepreneurial tourism projects to a global market.

What competences will you acquire with the Master's Degree in Development and Launch of Tourism Projects?

The general competencies you will develop are:

  • Develop a strategic vision of the tourism company that allows generating and identifying market opportunities linked to innovation in product, process, or business model nationally and internationally.
  • Prepare the business plan of a tourism project.
  • Know and analyze the structure of a company's economic-financial statements, assess its viability, and make future forecasts for its development.
  • Design and implement strategic and operative marketing and communication plans for the market launch of new tourism projects.
  • Organize and plan the development and launch of tourism projects.
  • Specify and anticipate activities oriented to specific results and establish mechanisms to evaluate their achievement.
  • Define and develop an effective process for the creation of new tourism products.
  • Imagine different original and creative possibilities when faced with a situation or problem.
  • Learn how to obtain external and internal financing sources to create new companies or business projects in tourism.
  • Know how to use the appropriate technological applications for market research, analytics, and metrics, in digital environments as a basis for achieving the goals of the business strategy.
  • Identify new technologies that impact the tourism business and formulate the appropriate technological strategy for developing tourism projects in the digital environment.
  • Learn how to implement a business innovation system and use the appropriate methodologies in different organizations.
  • Analyze and compare the central international policies and regulations that apply to the launch of tourism projects and expansion of tourism businesses.
  • Identify tourism companies' growth potential by proposing and evaluating the different modalities and instruments to expand the tourism business at the international level and launch new projects.
  • Evaluate and predict behaviors and trends in the different types of tourism markets and consumers.
  • Understand the principles of business ethics, Corporate Social Responsibility, and sustainability.

Other_

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Fòrum Gatronómic
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Centro de recursos

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Recepción

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Aulas

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Aulas

Official Master in Development and Launch of Turism Projects course overview

The Master's Degree consists of subjects common to the three specialties related to the tourism business and tourism project management. Then, depending on the chosen specialization, you will go deeper into the related subjects.

The three areas of specialization of the Master will provide you with the knowledge that the tourism industry must face when developing new projects. They share the critical knowledge linked to tourism projects such as marketing and economic and financial management. They also have in common the development of competencies related to innovation and entrepreneurship and corporate intrapreneurship.

itinerario del master con sus especialidades
SPECIALIZATION IN ENTREPRENEURSHIP AND CORPORATE INNOVATION IN TOURISM
SPECIALIZATION IN THE DIGITAL TRANSFORMATION OF TOURISM BUSINESSES AND EXPERIENCES
SPECIALIZATION IN INTERNATIONALIZATION OF TOURISM COMPANIES

This specialty focuses on developing entrepreneurial competencies and improving skills linked to crucial areas for the success of tourism projects in the market.

This specialization emphasizes providing the necessary skills to develop tourism projects with a high technological component, taking advantage of new technologies' opportunities to create new tourism experiences. The specialty focuses not only on the implementation of technology but also on the necessary aspects for cultural change.

This specialization aims to provide the knowledge and skills required to develop projects and launch them into an international market. There are great opportunities for entrepreneurship in tourism, but it is necessary to know the critical aspects of internationalization's operation and rules.

SPECIALIZATION IN ENTREPRENEURSHIP AND CORPORATE INNOVATION IN TOURISM

This specialty focuses on developing entrepreneurial competencies and improving skills linked to crucial areas for the success of tourism projects in the market.

SPECIALIZATION IN THE DIGITAL TRANSFORMATION OF TOURISM BUSINESSES AND EXPERIENCES

This specialization emphasizes providing the necessary skills to develop tourism projects with a high technological component, taking advantage of new technologies' opportunities to create new tourism experiences. The specialty focuses not only on the implementation of technology but also on the necessary aspects for cultural change.

SPECIALIZATION IN INTERNATIONALIZATION OF TOURISM COMPANIES

This specialization aims to provide the knowledge and skills required to develop projects and launch them into an international market. There are great opportunities for entrepreneurship in tourism, but it is necessary to know the critical aspects of internationalization's operation and rules.

DURATION
The Official Master's Degree curriculum has a duration of one academic year equivalent to one year.

Entrepreneurs, intra-entrepreneurs, professionals, and university graduates

This Master's is aimed at entrepreneurs, intra-entrepreneurs, professionals, and university graduates interested in tourism's enormous potential, who wish to develop their executive skills linked to developing and launching innovative projects. Specifically, these profiles are:

Intra-entrepreneurs, corporate and professional profiles.
Professionals who want to acquire the necessary skills to implement innovation processes and participate in the innovation management teams of tourism companies within the global economic framework.

Entrepreneurs
Entrepreneurs who wish to create and launch new products in the tourism market, both locally and internationally.

University graduates
Graduates interested in acquiring the ability to design and offer innovative tourism products and services aimed at digital and global consumers.

Masters 2020

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Pasillo

Professional areas

After finishing your studies, you will be able to work in the following areas:

  • Startups in the tourism sector or that will provide services to the tourism sector.
  • Technology-based companies that provide services to companies in the tourism industry.
  • Tourist products and services design companies.
  • Intermediation companies (travel agencies, wholesalers, retailers, reservation centers...)
  • Tourist accommodations (hotels, rural hotels, spas, Paradores...)
  • Recreational and cultural companies (theme parks, shows, museums...)
  • Catering companies (restaurant chains, ...)
  • Transportation companies (airlines, maritime passenger transportation...)
Cuales son los ámbitos laborales del master de restauración y hoteleria

Career Prospects

The main professional opportunities for our students of this Master's degree are:

  • Tourism project manager in corporate, global, and/or digital innovation environments.
  • Project Manager of digital transformation in tourism organizations and companies.
  • Designer of digital tourism products and services.
  • Digital marketing project manager in tourism.
  • Innovation manager
  • Technology transfer management positions
  • Tourism consumer experience designer
  • Collaboration positions in multidisciplinary teams for the development of websites and digital platforms for tourism applications.
  • Tourism entrepreneur
  • Consultant in the internationalization of tourism organizations.

What our alumni says

Isabel Baez

Isabel Baez

SEA Manager Central Europe at AccorHotels (Paris)
Jordi Noguera

Jordi Noguera

Executive Chef & Co-owner, Foc Restaurant (Singapore)
Natalia Mateu

Natalia Mateu

Project Management Office, The Sydney Opera House (Sydney)
 

How is the methodology of the Official Master's Degree in Development and Launch of Tourism Projects?

This Master's aims to help you strengthen your entrepreneurial spirit to develop and launch tourism projects. We work on entrepreneurship skills through different tools and methodologies, among which CBL challenge learning stands out.

Our teaching methodology is very active and participatory; the student is the center of the learning process. Active participation in the classroom is encouraged through learning by doing and interaction among students.

You will experience firsthand entrepreneurship and innovation in projects and companies by developing your own project or an intra-entrepreneurial proposal from a collaborating company.

It is based on 3 pillars:

CBL This study methodology is based on challenge-based learning (CBL). During the course, you will have to respond to real challenges posed by teachers or organizations that are part of the CETT-UB partners network.

Thus, you will provide a concrete solution for a natural environment. Institutions such as Rusticae, Compass Group, Prezo, or Vilaplana, among others, have been part of the challenges to which our students have had to respond.

PBL With project-based learning (PBL), you will tackle transversal projects that respond to a concrete problem in the tourism sector. In this way, you will develop collaboration, problem-solving, and critical thinking skills applied in a natural work environment.

CASE STUDIES
You will visit different organizations and institutions of the sector in Barcelona. You will have the opportunity to learn and apply the concepts thanks to the exposure to real situations from their own managers.

Assesment

The Master does not have final exams. Assessment is based on continuous monitoring by faculty and the program management and the resolution of individual or group written tests, and elaborating assignments throughout the course.

Detail of the program of the Official Master's Degree in Development and Launch of Tourism Projects

Total credits of the master's degree: 60 ECTS (European Credit Transfer System)

You will have to take 30 compulsory credits, common to the three specialties, as well as the final Master's Capstone Project (MCP). You will also have to take the 18 compulsory ECTS according to the chosen specialization; finally, you will be able to take 6 ECTS, choosing between internships in external companies or free electives.

Code Official Master's Degree in Development and Launch of Tourism Projects CRÈDITS
Compulsory subjects Tourism Companies 18 ECTS
Business Models in Tourism 6
Financial Management of Tourism Projects 6
Advanced Tourism Marketing 6
Compulsory subjects Management of Tourism Projects 12 ECTS
Innovation strategies in tourism products and services 6
Development of tourism business projects 6
Subjects of Corporate Entrepreneurship and Innovation in Tourism Specialization 18
Subjects of Digital Transformation of Tourism Companies and Experiencese Specialization 18
Subjects of Internationalization of Tourism Business Specialization 18
Elective Subjects 6 ECTS
Tools for Disruptive Innovation 6
External internships in tourism companies or organizations 6
Master's Capstone Project 6 ECTS
Code Corporate Entrepreneurship and Innovation in Tourism CRÈDITS
Subjects of Entrepeneurship in Tourism 18 ECTS
Agents and tools for financing tourism projects 6
Marketing for launching entrepreneurial tourism projects 6
Leadership and corporate entrepreneurship 6
Code Digital Transformation of Tourism Companies and Experiences CRÈDITS
Subjects of Asignaturas de Tecnología Turística 18 ECTS
Technology and digital transformation 6
Development of digital platforms 6
Digital analytics and big data in tourism projects 6
Code Internationalization of Tourism Businesses CRÈDITS
Subjects of Internationalization of Tourism 18 ECTS
Emerging markets and global challenges in tourism 6
Strategies for the internationalization of tourism companies 6
Laws and taxation in the launching of tourism projects 6

Master's Capstone Project

The international dimension, entrepreneurship, and the digital tourism company make up three of the main objectives of the Master in Development and Launch of Tourism Projects. Your MCP is the instrument to synthesize these objectives.

The Master's Capstone Project (MCP) design is directly linked to the teaching-learning process that characterizes this degree in terms of the transversal development of an innovation project in the tourism sector throughout the Master's program.

The credits assigned to the Master's Capstone Project (6 ECTS) are the culmination of the student's complete learning throughout the program. There are two types of MCP:

  1. Entrepreneurship projects: The student synthesizes a project developed in a team or individually and proposes strategies and actions to launch it to the market. The structure of the work will be that of a business plan:

    • Executive summary
    • Markets and competitive analysis
    • Strategic plan
    • Marketing plan
    • Operations Plan
    • Financial Plan
  2. Intrapreneurship and innovation projects: The student synthesizes an innovation project for a company, an institution, or an organization that poses a challenge aligned in:

    • Development of new services or products
    • Creation of new lines of business
    • Digitalization processes
    • Digital Marketing Projects
    • Development of Digital Platforms

Internship in first-class companies and institutions

During your training period at CETT-UB, you will have the opportunity to do your** internship in first-class companies and institutions**, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Official Degree and recognized qualification from CETT

When you finish your Master's degree, you will obtain:

  1. An Official Degree by the University of Barcelona: Official Master's Degree in Development and Launch of Tourism Projects. Code 4317084 of the Universities, Centers and Degrees (RUCT) Registry of the Ministry of Education and Vocational Training of the Government of Spain.

  2. A recognized qualification from CETT, Barcelona School of Tourism, Hospitality & Gastronomy, depending on the specialty or specialties chosen:

    • Master's Degree in Digital Transformation of Tourism Companies and Experiences.
    • Master's Degree in Internationalization of Tourism Companies.
    • Master's Degree in Entrepreneurship and Corporate Innovation in Tourism.
  3. Double or Triple Specialization: by taking the Master's, you will be able to take, if you wish, a second and third specialization within the program that will also be officially recognized. However, you will only be able to do one specialization per year, always respecting submission periods.

 

CETT at your service

As a CETT student, you will enjoy all the advantages that the center has to offer:

  • Access to the Resource Center for learning and research:

    • The University of Barcelona has an extensive catalog of databases to consult documents, reports, and scientific articles.
    • Have access to CETT's own resources to reinforce, complete, and expand training. All information (both physical and digital) is available in the different spaces dedicated to this function.
    • Free access to the entire digital library of World Tourism Organization (UNWTO) resources.
  • As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card

  • Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.

  • CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.

  • Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.

Masters 2020

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Jardín

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Aulas
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Aulas

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  • Discount at ÀGORA BCN International University Residence. We are the only higher education tourism center with a student residence to stay here while you study. As a CETT student, you will have unique conditions. Do not hesitate to ask!

2020

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Residencia Ágora BCN
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Residencia Ágora BCN
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Residencia Ágora BCN
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Residencia Ágora BCN
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Residencia Ágora BCN

Learning spaces

At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.

Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.

In addition, if you are an international student, you will also have access to the International Relations Office which will help and advise you with the procedures you need.

Facilities

CETT International Support

Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.

Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.

Procedures relatied to your academic stay

The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.

Languages

If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.

Accomodation

CETT-UB is the only higher education center with a residence hall - Agora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.

Support to boost your professional career

At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.

We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.

Thanks to the collaboration of the main companies in the tourism sector you will be able to learn about and put into practice the most useful tools to access and develop in the labor market.

The service we put at your disposal is based on three fundamental pillars:

  • Continuous professional guidance focused on you, identifying your profile's strengths, analyzing your previous experience and training, and supporting us in your main motivations for growth.
  • Our close relationship with the leading players in the tourism sector, built up over more than 50 years of presence in the market, training professionals with highly sought-after skills and values.
  • Design and develop a whole range of activities, spaces for debate, and tools that we make available to you, enabling you to face any challenge you may encounter throughout your professional career.

In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:

Definition of your professional milestones

  • In-depth analysis of your entry profile.
  • Establishment of realistic objectives and monitoring of your roadmap.
  • Guidance in the design and development of your personalized Career Plan.

Design and elaboration of the main tools for the relationship with the labor market

  • Review and correction of resumes and cover letters, adapting the professional objective to the market demands.
  • Letter of recommendation. Students who are in the selection process will be able to count on CETT-UB references.
  • Access to the primary research channels and access to internship and job opportunities:
  • Handling of offers and self-applications. We support you to make your profile more visible to companies and headhunters, giving you references for your application.
  • Application follow-up. We help you to know where your application is in the selection process.

Personalized coaching

  • Guidance on the search for employment opportunities
  • Simulation of job interviews and feedback on the aspects to improve
  • Competency-based interviews and mentoring for those profiles with difficulties in following the job search process or at risk of social exclusion
  • Preparation of presentations for you to learn first-hand about companies' needs to analyze the possibilities of short and medium-term linkage with an organization and exchange concerns with professionals of reference

Networking and Dynamization of activities

  • Corporate presentations during your training period
  • Master Classes oriented to know strategic sectors
  • Dynamics and corporate challenges incorporated into your training sessions
  • Marketplaces and face-to-face/virtual job fairs where more than a hundred companies participate annually in the Campus in the personalized recruitment of talent.

Job Center with exclusive access to

  • Over 900 internship opportunities managed annually.
  • More than 1,500 job opportunities annually.
  • Follow-up of applications submitted
  • Adaptation of customized curricula vitae and cover letters.

In addition, Career Services will help you find and manage the curricular and extracurricular internships that best suit you.

For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Career Services

Career Services integrates a team of professionals that guide and help students throughout their degree and facilitates them contacting some of the best companies in the sector to favour their professional development towards a future job offer.

Being close to old students

CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.

As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.

The main objectives of CETT-Alumni are:

  • To promote the lifelong professional development of its associates at all levels and to favor access to the world of work, professional promotion, and lifelong learning. To foster creating a hub for exchanging knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
  • To facilitate knowledge and networking through conferences, lectures, colloquium dinners, and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
  • To establish agreements with other organizations, favoring synergies that generate value for alumni.

Àgora BCN International University Residence

CETT-UB is the only university tourism center that has a student residence, the Ágora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation. We also have our own four-star hotel, the Hotel Alimara, where you and your family members can enjoy advantages and discounts.

agora

Hotel Alimara

As part of our companies we have our own four-star hotel, the Hotel Alimara.

Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.

Hotel Alimara

 

We want to shape the best professionals

That is why to access the Official Master's Degree in Development and Launch of Tourism Projects, we encourage you to have the following skills:

  • Have a creative, visionary personality with a marked consumer orientation and endowed with a strategic and international vision of current and future tourism opportunities and challenges.
  • Possess an entrepreneurial spirit, and want to implement your business projects in the tourism, hotel, and gastronomic sector with guarantees of success.
  • Be empathetic and willing to work as part of a team.
  • To have leadership, teamwork, and project management skills.
  • Possess basic knowledge of tourism business management and research applied to tourism markets.
  • Be aware of and sensitive to sustainable and responsible tourism development.
  • Have a good level of foreign languages, which is a fundamental skill for your good professional positioning and development academically at an international level.

Financial aid

Bonus

Bonus

Bonus

Deductible qualification through FUNDAE

Financial aid

Financial aid

Have you any doubt?

Housing

Check prices with housing included "PACK CETT-ÀGORA"

What do I need to access the Master?

This course is for graduates in areas of knowledge from social sciences and humanities, especially those who may have studied diploma and degree programs adapted to the EHEA.

Candidates who do not come from the degrees mentioned above will have to take complementary training courses.

Complementary training

The training complements defined in the Master's Degree are intended to ensure that students who do not come from business studies have a basic knowledge of the concept, structure and particularities of the aspects related to marketing and economic-financial management in the field of hospitality.

The training complements to be completed by students depending on the degree they hold are set out below:

No need to take STM

Diploma in Tourism or the corresponding qualification of Technician in Tourism Companies and Activities.

  • Bachelor's Degree in Tourism.
  • Bachelor's Degree in Hotel Management.
  • Bachelor's Degree in Digital Business, Design and Innovation.
  • Bachelor's Degree in Culinary and Gastronomic Sciences.
  • Bachelor's Degree in International Tourism.
  • Bachelor's Degree in Business Science/graduate degree in business.
  • Bachelor's Degree in Economics.
  • Bachelor's Degree in Business Administration and Management.
  • Bachelor's Degree in Marketing Research and Marketing Techniques.
  • Bachelor's Degree in PR and communication.

Need to take STM

Any Degree linked to the branches of knowledge of social sciences and humanities.

  • Bachelor's Degree in Geography
  • Bachelor's Degree in Humanities

Exceptionally, a graduate in other areas may also apply if he/she can provide an academic or professional curriculum that recommends pursuing this Master's Degree and the Master's Admission Committee so decides.

Must take 12 ECTS of the subject "Bases of Tourism Knowledge."

Know all our scholarships

CETT Foundation, with the firm conviction that training and transmission of knowledge are fundamental, extends the study aid program already offered annually to students and includes new scholarships for the 2022/2023 academic year.

Besides, CETT will also accept payments in 6, 10, or 12 months through bank financing plus a 5 % discount of total enrollment fees should students wish to choose this option. Find out about the special conditions.

Access all the information on the processes and quality indicators of the CETT-UB:

 

Our Guidance Team will answer you

Alexandra Miquel

Masters and Postgraduates Coordinator

Óscar Palacios

Masters and Postgraduates Coordinator