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Universidad de Barcelona
Introduction
Introduction
Introduction

Introduction

Call for applications: October 2021
 

With the Official Master's Degree in Development and Launch of Tourism Projects, you will acquire the necessary skills to create and launch new tourism products, apply new technologies to innovate in tourism companies and destinations, and finally, design products and services to compete in the international market.

At CETT-UB, we want to provide a solution to the absence of specific tourism training in the Spanish university system to solve the main challenges facing the sector and its main subsectors: the hotel sector and the gastronomic sector. Challenges and demands that result from digitalization and globalization, mainly and from the need to innovate by incorporating sustainable criteria and respect for the environment.

Despite the crisis caused by Covid 19, once the health crisis is overcome, tourism will grow at an average of 3.3% per year until 2030. The sector needs qualified professionals to respond to tourism companies' innovation needs and design and offer tourism products and services aimed at digital and global consumers.

Do you want to help your company improve its tourism products and experiences with innovative solutions? Do you have an entrepreneurial spirit and want to participate in the responsible and sustainable development of tourism?

Our Official Master's Degree in Development and Launch of Tourism Projects will help you drive your project towards success.

  • You will be able to create and launch new tourism products to the market.
  • You will learn the main tools and knowledge to develop and adapt products, both from an intrapreneurial and entrepreneurial perspective.
  • You will acquire the necessary competencies to define customer relationship systems through the development of innovative experiences.
  • You will develop the necessary professional skills in the integral digitalization of tourism companies.
  • You will be able to internationalize tourism businesses and projects and improve your employability internationally.
  • You will contribute to the definition of internationalization policies and objectives of companies in the tourism sector, linked to the development and launch of entrepreneurial tourism projects in a global market.
  • Additionally, you will be able to take more than one route and obtain a double or triple specialization. Our Guidance Team will explain all the details.
  • Find more reasons to study this Master's Degree.

Methodolgy and Assesment

The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.

ONE MASTER'S DEGREE AND THREE SPECIALTIES

The master's degree has three specialization routes that will allow you to delve into different areas according to your interests and motivations. Thanks to these specialties you will achieve a much more competitive professional profile and the necessary knowledge to face the different challenges faced by companies and tourist destinations to create and launch products.

PARTNER CENTER

This program has the strategic collaboration of EURECAT, Technological Center of Catalonia, provider of innovative and differential technology to boost the technological competitiveness of companies.

WHY STUDY THE OFFICIAL MASTER'S DEGREE IN DEVELOPMENT AND LAUNCH OF TOURISM PROJECTS?

With the Official Master's Degree in Development and Launch of Tourism Projects, you will acquire the skills and knowledge to develop and launch competitive tourism projects of value that respond to new types of tourists' needs.

CHOOSE A SECTOR WITH A FUTURE

  • The tourism industry represents one of the most important economic activities worldwide and accounts for 10% of GDP globally.
  • You will work in the new experience economy: you will generate unique, successful products and services with a positive impact on consumers.
  • You will further develop your decision-making skills in environments of great uncertainty. You will develop your ability to adapt to new situations, applying analytical and lateral thinking techniques.

LEARN TO MAKE YOUR DREAMS COME TRUE

  • You will learn the methodologies and skills to make your project a reality: productivity techniques, planning, and management of critical moments in the design of business models, prototyping tools, obtaining resources, digital marketing, among others.
  • You will be able to use CETT-UB's own companies as learning and experimentation laboratories for your ideas, projects, or prototypes. Testing them to identify areas for improvement. CETT's own companies are Hotel Alimara and the Ágora BCN International Student Residence.

STEER YOUR EFFORTS TOWARDS SUCCESS

  • You will learn and apply tools for disruptive innovation in tourism, entrepreneurial teams' leadership, and strategies to accelerate entrepreneurial projects and startups.
  • You will develop the competencies to be able to manage all types of tourism projects.
  • You will learn the most used project management methodologies in the company, such as Waterfall, Lean, Agile, Kanban, or Scrum.

BECOME AN ADVOCATE FOR CHANGE IN YOUR COMPANY OR ORGANIZATION

  • You will develop the key competencies to lead innovation and tourism transformation processes in your own organization or business.
  • You will generate new tourism products and experiences thanks to the digital mindset, with a complete vision of marketing, communication, and tourism consumers, which will allow you to connect people and generate high-impact tourism experiences.

LEARN FROM THE BEST

  • You will learn with the help of local and international entrepreneurs and tourism companies, leaders in intrapreneurship management, disruptive and collaborative innovation, and self-managed teams.
  • You will gain access to the cutting edge of tourism marketing: the Master's includes an extensive program of company visits, talks by experts and industry professionals, and attendance at events that will allow you to experience the tourism industry firsthand.
  • You will collaborate on projects with companies in the tourism sector, discover the latest trends in digital marketing, innovation, and sustainability.
  • You will visit tourism trade fairs such as IBTM, Smart Tourism Congress CETT Barcelona, 4YFN, Mobile World Congress, or B-Travel.
  • A faculty with a recognized and sound professional background in entrepreneurship, with projects based on strategies for generating impactful experiences, digital marketing, and tourism innovation.
  • It is the only official Master's Degree in Spain in entrepreneurship or intrapreneurship in tourism companies and organizations. You will obtain a unique official qualification, issued by the University of Barcelona and CETT, recognized academically and professionally at an international level.

EXPLORE NEW MARKETS

  • You will acquire the competencies to successfully face changes in tourism businesses' internationalization processes and projects and improve your employability internationally.
  • You will be able to explore the potential of developing tourism countries for your project with new clients, suppliers, or partners. Developing tourism countries are a source of innovation and new opportunities in the global tourism business.
  • You will manage the international dimension of business as a strategy to recover and improve the global positioning of tourism companies and destinations.

CREATE A SOLID NETWORK OF RESOURCES AND CONTACTS TO BOOST YOUR CAREER

  • You will be part of CETT-UB and the University of Barcelona's entrepreneurial ecosystem that will allow you to enrich yourself with experiences and learning of high impact and value for your personal and professional development.
  • You will have access to contacts, resources, and ideas from the entrepreneurial field that will accelerate your development.
  • You will be able to pitch your project or business idea to the CETT Entrepreneur Awards and enjoy personalized advice from the CETT mentoring team.

DO YOUR INTERNSHIP IN THE ENTREPRENEURIAL ECOSYSTEM.

  • You will be able to carry out curricular or extracurricular internships in a company or tourism organization thanks to the more than 900 collaboration agreements with CETT-UB companies. You will choose the type of company and department, either a consolidated company or a startup in development, depending on your interests and needs (knowledge of new business models, explore areas for improvement, apply expertise and innovative techniques, etc.).
  • Thanks to the internship with our partners, you will develop your ability to adapt to new environments and different issues while expanding your network of professional contacts.

What do CETT master's students think?

Ilaria Coribello
I chose this master's degree because of its practical approach
Ilaria Coribello
Master of Tourism Innovation Management, Tourism Management of Natural and Cultural Heritage Specialization
Julia Llebaria Mas
Due to the current scenario of uncertainty, the best decision was to bet on training and what better center than CETT.
Julia Llebaria Mas
Official Master in Business Tourism Management

WHAT OBJECTIVES WILL YOU ACHIEVE WITH THE MASTER'S DEGREE IN DEVELOPMENT AND LAUNCH OF TOURISM PROJECTS?

The main objective of the Master's is to provide you with the knowledge and tools necessary for the development and launch of tourism projects. Such tools will help you work in competitive environments characterized by innovation, technological evolution, digital transformation, and the dynamics inherent to globalization and sustainability.
The main objectives of the Master's can be divided into five main groups:

  1. Knowing the tools and knowledge for creating and adapting products and services based on the opportunities that the evolution of the tourism market offers, mainly thanks to technological development, both from an intrapreneurial and entrepreneurial perspective.
  2. Developing the necessary skills for project management. Learn to work using the most commonly used project management methodologies in the company (Waterfall, Lean, Agile, Kanban, Scrum, etc.) and master the instruments and tools for their development and implementation.
  3. Acquiring the necessary skills to define customer relationship systems that optimize their value by developing innovative experiences.
  4. Developing the professional skills necessary for active participation in a company's integral digitalization implies revising its business model, processes, and cultural adaptation aspects.
  5. Acquiring the necessary skills to define policies and objectives of internationalization of tourism companies, linked to the development and launching of entrepreneurial tourism projects to a global market.

WHAT COMPETENCES WILL YOU ACQUIRE WITH THE MASTER'S DEGREE IN DEVELOPMENT AND LAUNCH OF TOURISM PROJECTS?

The general competencies you will develop are:

  • Develop a strategic vision of the tourism company that allows generating and identifying market opportunities linked to innovation in product, process, or business model nationally and internationally.
  • Prepare the business plan of a tourism project.
  • Know and analyze the structure of a company's economic-financial statements, assess its viability, and make future forecasts for its development.
  • Design and implement strategic and operative marketing and communication plans for the market launch of new tourism projects.
  • Organize and plan the development and launch of tourism projects.
  • Specify and anticipate activities oriented to specific results and establish mechanisms to evaluate their achievement.
  • Define and develop an effective process for the creation of new tourism products.
  • Imagine different original and creative possibilities when faced with a situation or problem.
  • Learn how to obtain external and internal financing sources to create new companies or business projects in tourism.
  • Know how to use the appropriate technological applications for market research, analytics, and metrics, in digital environments as a basis for achieving the goals of the business strategy.
  • Identify new technologies that impact the tourism business and formulate the appropriate technological strategy for developing tourism projects in the digital environment.
  • Learn how to implement a business innovation system and use the appropriate methodologies in different organizations.
  • Analyze and compare the central international policies and regulations that apply to the launch of tourism projects and expansion of tourism businesses.
  • Identify tourism companies' growth potential by proposing and evaluating the different modalities and instruments to expand the tourism business at the international level and launch new projects.
  • Evaluate and predict behaviors and trends in the different types of tourism markets and consumers.
  • Understand the principles of business ethics, Corporate Social Responsibility, and sustainability.

Other_

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Fòrum Gatronómic
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Centro de recursos

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Recepción

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Aulas

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Aulas

COURSE OVERVIEW

The Master's Degree consists of subjects common to the three specialties related to the tourism business and tourism project management. Then, depending on the chosen specialization, you will go deeper into the related subjects.

The three areas of specialization of the Master will provide you with the knowledge that the tourism industry must face when developing new projects. They share the critical knowledge linked to tourism projects such as marketing and economic and financial management. They also have in common the development of competencies related to innovation and entrepreneurship and corporate intrapreneurship.

itinerario del master con sus especialidades
SPECIALIZATION IN ENTREPRENEURSHIP AND CORPORATE INNOVATION IN TOURISM
SPECIALIZATION IN THE DIGITAL TRANSFORMATION OF TOURISM BUSINESSES AND EXPERIENCES
SPECIALIZATION IN INTERNATIONALIZATION OF TOURISM COMPANIES

This specialty focuses on developing entrepreneurial competencies and improving skills linked to crucial areas for the success of tourism projects in the market.

This specialization emphasizes providing the necessary skills to develop tourism projects with a high technological component, taking advantage of new technologies' opportunities to create new tourism experiences. The specialty focuses not only on the implementation of technology but also on the necessary aspects for cultural change.

This specialization aims to provide the knowledge and skills required to develop projects and launch them into an international market. There are great opportunities for entrepreneurship in tourism, but it is necessary to know the critical aspects of internationalization's operation and rules.

SPECIALIZATION IN ENTREPRENEURSHIP AND CORPORATE INNOVATION IN TOURISM

This specialty focuses on developing entrepreneurial competencies and improving skills linked to crucial areas for the success of tourism projects in the market.

SPECIALIZATION IN THE DIGITAL TRANSFORMATION OF TOURISM BUSINESSES AND EXPERIENCES

This specialization emphasizes providing the necessary skills to develop tourism projects with a high technological component, taking advantage of new technologies' opportunities to create new tourism experiences. The specialty focuses not only on the implementation of technology but also on the necessary aspects for cultural change.

SPECIALIZATION IN INTERNATIONALIZATION OF TOURISM COMPANIES

This specialization aims to provide the knowledge and skills required to develop projects and launch them into an international market. There are great opportunities for entrepreneurship in tourism, but it is necessary to know the critical aspects of internationalization's operation and rules.

DURATION
The Official Master's Degree curriculum has a duration of one academic year equivalent to one year.

This Master's is aimed at entrepreneurs, intra-entrepreneurs, professionals, and university graduates interested in tourism's enormous potential, who wish to develop their executive skills linked to developing and launching innovative projects. Specifically, these profiles are:

Intra-entrepreneurs, corporate and professional profiles.
Professionals who want to acquire the necessary skills to implement innovation processes and participate in the innovation management teams of tourism companies within the global economic framework.

Entrepreneurs
Entrepreneurs who wish to create and launch new products in the tourism market, both locally and internationally.

University graduates
Graduates interested in acquiring the ability to design and offer innovative tourism products and services aimed at digital and global consumers.

Masters 2020

Photography from: Official Master in Project Management in Tourism | CETT-UB | Face to face

Jardín

Photography from: Official Master in Project Management in Tourism | CETT-UB | Face to face
Aulas
Photography from: Official Master in Project Management in Tourism | CETT-UB | Face to face

Aulas

Photography from: Official Master in Project Management in Tourism | CETT-UB | Face to face

Aulas

Photography from: Official Master in Project Management in Tourism | CETT-UB | Face to face

Pasillo

After finishing your studies, you will be able to work in the following areas:

  • Startups in the tourism sector or that will provide services to the tourism sector.
  • Technology-based companies that provide services to companies in the tourism industry.
  • Tourist products and services design companies.
  • Intermediation companies (travel agencies, wholesalers, retailers, reservation centers...)
  • Tourist accommodations (hotels, rural hotels, spas, Paradores...)
  • Recreational and cultural companies (theme parks, shows, museums...)
  • Catering companies (restaurant chains, ...)
  • Transportation companies (airlines, maritime passenger transportation...)
Cuales son los ámbitos laborales del master de restauración y hoteleria

CAREER PROSPECTS

The main professional opportunities for our students of this Master's degree are:

  • Tourism project manager in corporate, global, and/or digital innovation environments.
  • Project Manager of digital transformation in tourism organizations and companies.
  • Designer of digital tourism products and services.
  • Digital marketing project manager in tourism.
  • Innovation manager
  • Technology transfer management positions
  • Tourism consumer experience designer
  • Collaboration positions in multidisciplinary teams for the development of websites and digital platforms for tourism applications.
  • Tourism entrepreneur
  • Consultant in the internationalization of tourism organizations.

What our alumni says

Isabel Baez
Isabel Baez
SEA Manager Central Europe at AccorHotels (Paris)
Jordi Noguera
Jordi Noguera
Executive Chef & Co-owner, Foc Restaurant (Singapore)
Natalia Mateu
Natalia Mateu
Project Management Office, The Sydney Opera House (Sydney)