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Universidad de Barcelona
Academic Offer
Methodology and assessment
Specialization within Official Master of Tourism Innovation Management
Call for applications: October 2021

Methodology and assessment


This Master’s is a blended course that uses a holistic and proactive learning methodology and it is organized by modules.

On the one hand it integrates theoretic and practical learning strategies and methodologies which enrich both students’ personal and professional growth. The course program encourages a more personalized involvement on the student’s part whilst catering for different expectations and learning needs.

On the other hand, students are at the core of the course’s learning environment, which favors learning from an analytical, reflexive and autonomous way whilst being supported and guided by tutors, instructors and international experts of the sector.

The online subjects are cross-curricular for any of the available specializations and aim at improving tools for innovation and tourism management. The specialization subjects will be delivered in traditional settings (face-to-face) so students can make the most of meeting leading experts, participate in workshops and guided visits to relevant organizations and companies.

Online learning

The course relies on the flipped classroom approach, so students can:


Work autonomously using learning resources and learning microcapsules available on the virtual classroom so they can access recommended reading and assignments set by instructors and experts.


Each subject contains synchronous/real time sessions to work on different areas in a practical and participative way.

Get in touch with experts from the sector by taking part in expert led talks. Leading international professionals such as managers and executives with proven experience will share their expertise with course participants and will encourage debate and networking.


Profesionales internacionales como los directores y gestores de hotelería y de restauración, avalados por sus trayectorias profesionales, comparten sus experiencias y te invitan a crear debate y fomentar el networking.

Face-to-face learning

When the online sessions are over, students will take part in face-to-face sessions for four weeks in June to study in depth the specialization subjects. The sessions will be:

Instructor led seminars: instructor led daily lectures with both national and international instructors.

Guided visits: during this 4 week stay, there will be guided visits to

relevant businesses and also leisure outings that will enable students to build a sound professional network; they will also obtain a first-hand insight into good practices in the real business world.

Assessment system

The course will be assessed using a continuous assessment system. Students will carry out several assignments, individually or in groups and they will be assessed and monitored throughout time. Each assignment will weigh a specific percentage that will be considered towards the final score depending on difficulty and time needed to carry it out. Each subject will list its assignments score percentages and deadlines for students to organize their study time efficiently.

Here you can find what assignments will be carried out both online and face-to-face:

Online learning

  • Comprehension based activities. These are suggested by course instructors in their synchronous/real time sessions and aim at checking understanding of content seen during these sessions.

  • Extension activities. These activities are mainly analytical and reflective activities for students to be able to share their understanding and interpretation of the subject content. These activities can be case studies, problem solving activities, creating process maps or online collaborative tasks.

  • Discussions: they will take place in the course forum and they will be compulsory and assessed. They will be assessed considering the following assessment criteria: participation, sensible contributions and proactivity.

Face-to-face learning

Students will be required and encouraged to participate in master classes and seminars, and they will be tested on their content by carrying out practical exercises and written tasks. Attendance to lectures is compulsory.

Capstone Project

Students will have to make a master’s Capstone Project. To obtain the master’s certification, this Capstone Project must be officially submitted and presented. This Capstone Project must have a holistic approach that gathers all skills and competences acquired throughout the course. It will be submitted online, and it will be assessed by the master’s assessment panel.